Monday, August 3, 2015

POPULAR Celebrates 25th Membership Anniversary

Remember a post I did in 2012, Loving My Spot (In Singapore) - Bras Basah Complex?  In that post I mentioned that I was constantly being surrounded by books that got me acquainted with books at a young age.  POPULAR Book Store has been part of my childhood too, having visited their Bras Basah branch so many times that I have lost count.  We would go in there to enjoy "free air con" but mostly to sit on the floor and read the books.  The sales assistants back then did not chase us out because we were the "Yih Mei store's kids", plus we were very well behaved and would be as quiet as a mouse reading the books, most importantly we were careful with the books, trying very hard not to damage it in any way.

POPULAR Bras Basah is the largest bookstore in Southeast Asia, it was opened in 1980 and with its opening it also symbolizes POPULAR’s successful transformation into a bilingual bookstore. This flagship store went through a revamp, from simple set up to stylish store front and it was renamed POP@Central in 2005.

Regardless the many changes it has went through, whenever I step foot into the store a wave of nostalgia swept over me and I felt the need to stay a little bit longer.

Photo Credits : POPULAR 
Like all major stores, POPULAR have their membership card at affordable fee.  The POPULAR card was first introduced in 1990 to offer additional savings and benefits when we shop at POPULAR bookstores. This initiative is a proven success with membership numbers growing rapidly over the years, reaching the 400,000 mark today!

Benefits of Being a POPULAR Card Member
• 10% off at all POPULAR and UrbanWrite stores
• 15% off Chinese books at all POPULAR stores
• 5% off at all CD-RAMA stores
• 5% off School/Tertiary textbooks
• Birthday Thrills via email
• Complimentary quarterly POPCLUB magazine (Singapore Edition)
• Exclusive invitations to private sales and members-only events
• POPULAR Connections (Discounts and privileges at participating merchants)
*Terms and Conditions apply

With so much savings on hand, I think every one should hold a POPULAR Membership card.  You can either apply or renew your card at any POPULAR outlets or online, more details over here.

New application:
1-year $12
3-year $30

1-Year $8
3-Year $20

Renewal application:
1-year $12
3-year $20

1-Year $8
3-Year $15

Milestones of POPULAR Card
1990 - POPULAR Card was launched to offer better value and savings to customers
2001 - POPCLUB, a half yearly membership catalogue was launched and increased to a quarterly publication from 2005 due to popular demand. It is currently one of the most effective communication tools to keep POPULAR members up to date with the latest news and promotions.
2004 - Membership application went online where customers could sign up or renew their membership on-the-go. POPULAR Connections was created for participating merchants to offer exclusive perks to POPULAR members.
2005 - POPULAR Card launched its three-year Adult and Student Card.
2006 - Customer Service Counters were set up to provide one-stop membership services which ignited a rapid growth of membership.
2009 - Relaunch of POPULAR Card with new look and all-in-one concept to offer members enhanced privileges at POPULAR, HARRIS, UrbanWrite, {prologue} and CD-RAMA.
2010 - Introduction of premiums to members who sign-up or renew their card.
2011 - Application of POPULAR Card was made available at over 900 AXS stations across Singapore.

This year POPULAR Card celebrates 25th anniversary in Singapore with the launch of Limited Edition 25th Anniversary POPULAR Card and it comes with a Welcome Booklet comprising of exclusive promotional coupons from POPULAR and its partners!

Photo Credit : POPULAR

Participating merchants in the Welcome Booklet

A couple of things to take note if you want to lay your hands on the Limited Edition 25th Anniversary POPULAR card;

#1 Each member is only allowed to hold one card, hence, your current card will be void, and the membership validity for the new Limited Edition 25th Anniversary POPULAR card will be extended for 1 year after the original expiry date of the current card.

#2 For renewals, the card replacement will not be allowed to change to the new Limited Edition 25th Anniversary POPULAR card but the membership validity will extend from the date of current card expiry and they will also receive the welcome booklet.

We've got our Limited Edition 25th Anniversary POPULAR Card and this Mama flipped through the Welcome Booklet the minute she laid her hands on it and have already made a mental note which vouchers to use.  Vouchers for Geronimo Stilton books, Plants Vs Zombies (Chinese) books, Food Junction, Amore Fitness is a MUST!

With so many exciting deals offered by the POPULAR card and Welcome Booklet, plus we think the Limited Edition 25th Anniversary POPULAR Card looks so chio~ that every one should have one, and so here are your chances to win one for yourself!

Giveaway Details

Prize : x3 1-year Limited Edition 25th Anniversary POPULAR Card (Adult) validity for 1 year from the date of issue and welcome booklet (with savings over $2,300)
Contest Ends : 09 August 2015 @ 2359hrs
Open : Singapore
How to Enter : Please enter using the Rafflecopter widget below
Terms and conditions of giveaway are as follow:
- To avoid being disqualified without prior notice for the giveaway, please read carefully the following and fulfill ALL the requirements stated;
- Winners will be picked randomly.
- Winners will be notified in their shared post of our giveaway. So remember to share you post as "Public".
- Winners will have 48 hours to respond by replying to our notification otherwise, a new winner will be picked.
- Only one winner per household.
- This giveaway is in no way sponsored, endorsed or administered by, or associated with, Facebook

a Rafflecopter giveaway

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Disclaimer : We received a complimentary Limited Edition 25th Anniversary POPULAR Card  for the purpose of this post & giveaway, no other forms of compensation were received. All opinions are 100% ours and all photos in this post unless otherwise credited, are copyrighted and belongs to the DinoFamily, you may not use any of the photos for any purposes without seeking our approval.


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